Do you, as an author, need a web site?
Yes, you do. Having your own web site puts you on a level playing field with every other business with a Web site. You have the potential to put your book in front of millions of readers. Every new movie has its own web site with the name of the movie. Advertising is costly; Web sites are inexpensive by comparison. You can buy a domain name that includes your book title and direct traffic to your site where you will make the most money from each book sale.
Remember, you don't need a massive web site to sell one book. Four or five pages should do. Make sure it has a page for book purchases (Shopping Cart). dark web sites Use one page to showcase book details and why you wrote it. A CONTACT US page and an ABOUT US page should be part of your site, all undergirded by a simple, attractive and informative HOME PAGE.
There are some simple web site design rules to follow.
1. It should be easy to read. Use dark fonts and light backgrounds. Black print on a white background works best. Remember, people come to a Website to get information or buy something, not to be impressed with color schemes. A nice color scheme is important, but should make visitors comfortable, not put them into a psychedelic trance.